A company that specializes in ceramic coating, window tinting, auto detailing, and will be doing PPE in the future. This client required a logo that encompassed each of these aspects. Their previous logo was too simple and wanted a professional and all-encompassing new visual identity.
Crafting a Strong, All-Encompassing Identity
1. Discovery & Consultation
We began with a comprehensive consultation to understand Complete Ceramic Coating’s services, values, and vision. During this phase, I conducted a detailed questionnaire to gain insight into their core business areas—ceramic coating, window tinting, auto detailing, and future PPE services.
To guide the design direction, we collaborated on a noun list, identifying five key nouns that captured the essence of their brand. This list became the creative foundation, ensuring the logo would represent protection, precision, and automotive excellence.
2. Concept Creation: Icons & Iterations
Using the noun list as inspiration, I developed 15 distinct icon concepts, each exploring different visual representations of the company’s services.
After a round of client feedback, we identified several strong icons. Rather than selecting just one, the client and I saw an opportunity to combine the best elements from multiple icons into a single, powerful mark.
3. The Combined Icon: Symbolizing Protection & Precision
The final logo concept was a seamless fusion of multiple icons, representing the company’s full range of services:
- A car silhouette to reflect their auto expertise.
- Windows symbolizing their tinting service.
- A protective ring for durability and shielding.
- A shield to convey security and strength, fitting for both ceramic coating and PPE.
This combined icon successfully captured the versatility and professionalism of Complete Ceramic Coating in a single, recognizable mark.
4. Refinement & Final Delivery
Once the icon was finalized, I incorporated a refined color palette that reflected the company’s bold, polished, and trustworthy identity. The client approved the final design, and I delivered a complete brand package, including multiple file formats for both print and digital use, ensuring they had everything they needed for a consistent and impactful brand presence.
